Tag Archives: Air Balloons

Visit to Kankaria-1

Good Evening friends,

Last day of year 2008.  me and my other volunteers friends were together last night. We have visited Kankaria Lake. It was excellent parasailing at night. Me and my friends were exited to view it. At night we show the advertising balloons. One of my friend says that it look like advertising blimps. Those balloons look so different in the night time with multi colored on it.

 

When adventurer Y Srinivasa Rao from Indian Parachuting Federation (IFP) donned the parachute at 7 pm on Tuesday night, he was attempting to create history. And despite lack of wind, he created a record of successfully completing aqua sailing at night at Kankaria Lake. Last time parasailing was done at night was around 10 years ago in Agra, but done on land.

 

There were more than 50000 people at night who were viewing them and their performance. Powered by Mercury115 boat and guided by PS Mehta from IPF and MF Dastoor, assistant chief fire officer, AMC, Rao performed a feat which was witnessed by over 50,000 people. “With almost no wind, it was like going against nature. But, due to our experience we managed a successful show without injuries,” said Mehta, boat in-charge, after the night-ride. We even see big balloons. My friend ravi told me that in the USA people use helium balloons in such public gathering.

A qualified mountaineer and ex-Air Force employee, 38-year-old Y Srinivasa Rao’s happiness knew no limits after being part of a historic moment. “It was a gamble to do parasailing at night without wind. An little extra stretch of run inflated parachute and lifted me,” said Rao after getting out of the rescue boat.  We talked more on our visit to Kankaria in next post.

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Air Balloons as Advertising Tool

We were talking marketing list in our last post. Today we talk on Advertising Balloon. Before we start our talk on advertising balloons, let’s understand what is hot air ballons?

Hot air ballooning is known as an innovative, exciting, extreme sport.  A hot air balloon consists of a bag called the envelope that is capable of containing hot air. Suspended beneath is the gondola or wicker basket (in certain, long distance or high altitude balloons, a capsule) which carries a source of heat capable of producing a sufficient temperature gradient between the air inside the envelope and the surrounding air mass to give enough lift to keep the balloon and its passengers aloft. Since the balloon moves with the wind, passengers feel absolutely no wind, except for brief periods during the flight when the balloon climbs or descends into air currents of different direction or speed.

 

Air Balloons are used for Advertising. Using a air balloon as marketing and communications campaign is an investment in growth, generating opportunities, positioning a brand and reaching thousands of potential clients. Advertising balloons is an incomparable marketing tool for forwarded thinking companies. Advertising balloons is a generic term which includes helium balloons and helium inflatable, cold-air balloons and inflatable and sealed-air balloons and inflatable. As a method of increasing brand awareness and targeting market segments, advertising balloons are a proven success story. Advertising balloons are unique part of the product marketing mix. Advertising blimps are a cost-effective means to convey product or brand message. Advertising blimps can be made custom by having the body one or more colors and the fins one or more different colors. Larger advertising blimps can also have hanging vertical banners attached to them. Advertising blimps can attract attention from miles away or a booth away.

 

Big Balloons work exceptionally well in either launching a new brand, or keeping an existing one visible – really visible. No other advertising support generates as much interest in the eyes of all audiences. Advertising balloons gain mass exposure for product marketing campaign. For new product launch advertising balloons are best marketing tools– when shapes speak louder than words there are no language barriers

 

Words people use when they see air balloons or advertising blimps:

 

“Amazing”

“Exciting”

“Huge”

“Wow”

“Unforgettable”

 

A successful advertising campaign brings many benefits to a brand, whether new or established when air balloon used for advertising,

1. Advertising using a air balloon communicates success and innovation.

2. Air Balloons are proven tool in the effort to maintain brand loyalty. Advertising reminds clients and former clients of brand, product and position. 

3. Air Balloons or Advertising blimps gives mass visibility, focusing attention on advertiser brand.

4. Advertising with balloons boosts morale. 

5. Air Balloons used for marketing campaigns stimulate conversation about a brand, among clients, potential clients and competing companies.

 

There are many more we can add to the above list of benefits of advertising campaign with air balloons.